Books | iAST

How People Change

A Practical Toolkit for Therapists & Coaches

ISBN 9788087518540

Most therapy stalls because it treats insight as the destination. This book operates from a different premise: the therapist's job is to interrupt the pattern and resolve the presenting problem. Drawing on Erickson, Haley, and Bateson, it gives practitioners a concrete framework for designing directives, formulating problems in behavioral terms, managing resistance, and applying paradox when direct methods fall short. The aim is to relieve the symptom as efficiently as possible, then step aside.

Strategic Therapy in a Nutshell

ISBN 9788087518557

Jay Haley built one of the most practical models in the history of brief therapy. This book lays out the core of the strategic approach in plain language: what symptoms are, how the first interview works, how directives are designed, and why the therapist's job is to solve the problem rather than analyze it. Written for clinicians who want a solid grounding in strategic therapy without having to work through the full primary literature first.

How to Get Clients Without Advertising or Social Media

A Practical Marketing Guide for Therapists & Coaches

ISBN 9788087518533

The standard marketing advice for therapists, from social media to advertising to content calendars, competes in an unfavorable market using tools that work against the qualities that make therapy effective. This book explains the structural problem and offers a specific alternative: how clients actually choose practitioners, how referral-based practices are built, and what a full caseload looks like when it is built on professional trust rather than platform algorithms. 128 pages. 12 chapters.

CBT Is for Robots

Why Logical Therapy Fails Illogical Humans

ISBN 9788087518564

CBT was built for a specific problem: distorted thinking in an otherwise functional brain. For that problem, it works. This book covers what happens when the same protocol meets a nervous system where logic is not the problem, what the research actually shows about who CBT was designed for and who it was not, and why therapists who deviate from the manual tend to outperform those who follow it faithfully. The second half covers the clinical frameworks that reach what CBT cannot, the evidence behind them, and what it looks like in practice to work with a client's resistance rather than against it.